Know My Customers - Retail Trade
Find out key demographics of your customers, and gain insight into what households are spending on and what consumer goods and services they own over the years. Understand the profile of online shoppers and look at the breakdown of their online purchases by types of goods and services and trends in the value of their online purchases.
Resources
What are the key demographics of my customers?
Population Trends Geospatial Time Series Data, Annual
Singapore Census of Population 2020, Statistical Release 2
What are households buying?
What are the key trends of online shoppers?
Population Trends Geospatial Time Series Data, Annual
Online Shoppers by Age Group, Annual 
(13 KB)
Online Shoppers by Value of Online Purchase, Annual (13 KB)